Holiday shoppers are spending less money this season than in 2021 according to retail sales data, consumer surveys and quarterly earnings reports. While stores are having earlier sales and more markdowns, it is eroding their margins. – TikTok Holiday shoppers are spending less money this season than in 2021 according to retail sales data, consumer surveys and quarterly earnings reports. While stores are having earlier sales and more markdowns, it is eroding their margins. TikTok